Include South Dakota advertising agencies to the groups unhappy with a state anti-meth campaign that includes the tagline “Meth. We’re On It.”
The South Dakota Advertising Federation is upset the account went to a Minnesota ad agency when nine in-state agencies bid on the contract.
The federation doesn’t directly criticize the campaign, which is drawing ridicule on social media, but suggests the in-state agencies “could have delivered a message by South Dakotans that resonates with South Dakota.”
Gov. Kristi Noem has called the ads a success. She says the campaign was intended to be “provocative” and the Minneapolis agency chosen because it proposed ads that go beyond typical drug awareness campaigns.
The state is paying a Minneapolis agency almost $700,000 for its work. The total anti-meth campaign cost is around $1.4-million.
