MOBRIDGE, S.D. — (DRG News) The Mobridge Area Chamber of Commerce is being awarded a little over $11,000 in matching funds from the South Dakota Department of Tourism to develop and implement a new regional marketing campaign in 2014. The Chamber of Commerce moved to a regional focus in 2004 and is excited about this new opportunity to promote the many fantastic communities within 60 miles of Mobridge.
Haden Merkel, Executive Director at the Mobridge Area Chamber, is looking forward to the project. “Having the financial ability to better promote all the towns in our area is crucial to building a regional membership base,” explained Merkel, “as an organization, we are working on developing relationships across city and county lines.” Merkel says a strong region is good for all local communities and helps our area compete with other regions in South Dakota.
“Each of our communities has great attractions and opportunities for tourists,” she says, “advertising in a piecemeal fashion makes it harder for us to compete with regions, like the Black Hills or Badlands.” With the generous grant from the South Dakota Department of Tourism, the Mobridge Area Chamber hopes to spotlight the many attractions available to tourists within a 60 mile radius of Mobridge.
The Chamber is diverging from its usual advertising methods with this grant. “In the past, we’ve focused mainly on print advertising platforms,” explains Merkel, “we will be putting more of a focus on creative design and online advertising for this campaign.” The grant application included a budget with funds designated to ad design, print ads, new web pages, as well as online advertising such as Google Adwords and Facebook campaigns.
In the 2013 Intercept Survey conducted by the South Dakota Department of Tourism at interstate information centers, 51.8% of out-of-state travelers had previously booked a trip online. The Mobridge Area Chamber believes Mobridge and its surrounding communities need to be accessible online if they want out of state business. They are hoping community leaders from area towns will help in the process.
Merkel feels collaboration in this effort is crucial, and that leaders from area towns will know best what attractions are important to focus on for their communities. “I’m looking forward to helping put our communities on the map this year, but I can’t do it alone. It’s going to be a blast working with community leaders in Akaska, Herreid, Mobridge, Pollock, Selby, Wakpala, McLaughlin, and Timber Lake.” For more information on how your community can get involved, please contact Haden at 845-2387.
Comment Disclaimer: The views and opinions expressed in the comments section of DakotaRadioGroup.com are solely those of the comment author and do not necessarily reflect the views and opinions held by DakotaRadioGroup.com.