“100 Days of Heat” Safe Driving Campaign to Focus on Dangerous Summer Driving Season



PIERRE, S.D. – (DRG News) Troopers from the South Dakota Highway Patrol will trek the state’s highways tomorrow as part of a pre-holiday saturation patrol. Colonel Craig Price, superintendent of the Highway Patrol says the effort is being organized to encourage motorists to make safe and responsible decisions as they start their Memorial Day weekend travels. The statewide, high-visibility enforcement effort is billed as a way to remind travelers to use common sense, take some extra time, use seatbelts and make safe and responsible decisions on state highways. Tomorrow’s saturation patrol will also be used as a kick off for a summer-long highway safety campaign called “100 Days of Heat”. The campaign will use public service announcements, law enforcement efforts and public education to help encourage seat belt usage and to discourage drunk driving and speeding. The Highway Patrol, state Office of Highway Safety and law enforcement agencies across the state will be involved in “100 Days of Heat”. The 100 days denotes the time frame between Memorial Day and Labor Day. More than half of the state’s traffic facilities occur during the summer. Officials say most car accidents occur on holidays like Memorial Day, Fourth of July and Labor Day.

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