SIOUX FALLS, S.D. (AP) – A federal judge has allowed the Sturgis Motorcycle Rally to add Wal-Mart Stores as a defendant in its lawsuit to protect registered trademarks for “Sturgis” and “Black Hills.”
The nonprofit sued Rushmore Photo and Gifts last June, saying it owns the trademarks and they’re needed to protect the quality of products connected with the rally that draws hundreds of thousands of people each year.
Rushmore Photo says the terms are geographically descriptive and shouldn’t be trademarked, and non-licensed vendors have been selling goods bearing “Sturgis” for decades.
In its suit amended this week, the rally says T-shirts from Rushmore Photo bearing a “Sturgis Motor Classic” logo are being sold in Wal-Mart’s Spearfish store.
A request for comment through Wal-Mart’s corporate media relations website was not immediately returned.
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